Even though it kills more women each year than the next 16 causes of death combined, people think of heart disease as a men’s health issue. Symptoms present differently in women than in men. When they go unrecognized, it has disastrous health consequences. This key fact drove the VHA – an association that helps member healthcare organizations perform at their best – to begin a national initiative to raise awareness of heart disease in women.


From research, including focus groups, through logo and ad development, we created an awareness campaign and information package designed to put heart health and the symptoms of women’s heart disease on the radar for women and their doctors. Over a hundred hospitals and health systems across the country have implemented the program, which has had a significant impact in helping drive the national discussion on this important issue.