Susan Curtis Foundation

Problem

Camp Susan Curtis is the only summer camp in Maine dedicated to the state’s disadvantaged children. The camp’s influence on the lives of its attendees has been incredibly positive, helping break the cycle of poverty for many. One annual fundraising event makes the camp possible. Creating excitement for this event, and for the programs that it pays for, is essential to the continued success of this innovative camp.

Solution

Invitations and posters for the Susan L. Curtis Foundation Celebration Dinner & Dance had to accomplish a lot in a small amount of space. They had to invite people to purchase tickets, hint at the importance of the event for thousands of Maine’s disadvantaged children, and convey a sense of fun – both for the dinner and the camp. Judging from the event’s record attendance the campaign was a success on all counts.